Establishment of a recommendation about the methods of penetration on the homecare market

FOR A PLAYER IN PHARMACEUTICAL DISTRIBUTION (Q1 2016-Q2 2016)

OBJECTIF

OBJECTIF

Develop a market penetration strategy and consider an alternative buy-out of a market’s player

APPROCHE METHODOLOGIQUE

APPROCHE MÉTHODOLOGIQUE

Market research : evaluate the economic potential of the market and possible synergy

Adapted recommandation in considering the business model of the client and the cost structures

Suggestion of several options : buy-out, alliance, partnership, franchise, the creation of a home healhtcare activity

APPROCHE METHODOLOGIQUE

RÉSULTAT POUR LE CLIENT

Recommandation of the market penetration strategy including a strategic declination and a process of operational deployment

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