Establishment of a recommendation about the methods of penetration on the homecare market
FOR A PLAYER IN PHARMACEUTICAL DISTRIBUTION (Q1 2016-Q2 2016)
OBJECTIVE
Develop a market penetration strategy and consider an alternative buy-out of a market’s player
APPROACH AND METHODOLOGY
Market research : evaluate the economic potential of the market and possible synergy
Adapted recommandation in considering the business model of the client and the cost structures
Suggestion of several options : buy-out, alliance, partnership, franchise, the creation of a home healhtcare activity
CLIENT OUTCOMES
Recommandation of the market penetration strategy including a strategic declination and a process of operational deployment
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