Public Affairs to answer an increasingly complex environment
Launch of therapeutic and technological innovations with a major impact on healthcare systems, transformation of care structures and pathways, the growing complexity of regulations and market access procedures for healthcare products, and the centrality of ethical and reputational issues – these are just some of the challenges facing players in the healthcare sector today.
To exist in public debate, healthcare players – industrialists, biotech and medtech companies, start-ups, medical professions, trade unions and associations – need to adopt a different, more partnership-based approach to their relations with authorities, and propose new ideas to institutional contacts.
- Our Industry Expertise
The largest Public Affairs team in France dedicated to healthcare, able to support every stakeholder in the sector with their institutional and political challenges.
An ethical approach focused on co-construction with our customers, stakeholders, and authorities for a common goal in favor of the general interest and the value provided to patients.
A facilitating role between private actors and public authorities to move the thoughts forward on the future of care and the future of our health system.
Perfect knowledge of regulations, products/services and healthcare stakeholders in France and Europe (Health Authorities, Governments, Parliaments, representatives of patients and healthcare professionals, opinion leaders, online influencers…)
A strong national and European network of partners and experts (scientific, political, regulatory, legal, medical…) to support and build the strategic alliances at the highest organizational level.
A team dedicated to all healthcare stakeholders, combining in-depth knowledge of the public and private (institutional and political) ecosystem.
Our scopes of intervention
- Designing advocacy and messaging platforms that reflect the priorities and concerns of decision-makers.
- Legislative and regulatory actions: amendments, bill proposals, parliamentary questions
- Planning and coordination of meetings with public decision-makers, preparation of parliamentary hearings (fact-finding missions, inquiry commissions, etc.)
- Organization of awareness-raising events: conferences, round tables, breakfast debates, and more
- Structuring stakeholder coalitions around shared ambitions and common policy proposals
- Providing general secretariat services for coalitions and similar organizations
- Designing and implementing “signature initiatives” to bring these coalitions to life and shape public debate (e.g., National Conferences, Public Forums, etc.)
- Organizing regional round tables bringing together local institutional stakeholders (local elected officials, CPTS, URPS, ARS, etc.) to address healthcare challenges at the territorial level
- Supporting the launch and management of territorial pilot projects (e.g., care pathway initiatives, assessments of the organizational impact of therapeutic innovations)
- Organizing visits to industrial sites and/or research centers
- Analyzing regional public health policies and comparing them with real-world practices
- Image and reputation audits among key audiences (institutions, patients, healthcare professionals, media, etc.)
- Definition of 360° communication strategies (public relations, digital communication, events, etc.)
- Development of public and citizen consultations
- Activation of media levers (op-eds, press releases, press conferences, etc.) to support public affairs initiatives
- Training and media coaching
- Design and production of innovative and engaging content formats (podcasts, aftermovies, etc.)
- Institutional monitoring and analysis of healthcare news and developments
- Production of studies on sectoral dynamics and health policies (regulation, innovation funding, evolution of healthcare professions, etc.)
- European benchmarks
- Barometers and surveys conducted among healthcare system stakeholders
- Collection of patient and healthcare professional insights to identify opportunities for optimizing care pathways and improving patient management
A Selection of Key Projects Led by Nextep
The creation of the “Droit à Respirer” collective, which has since become the leading association in the respiratory field, bringing together around twenty patient organizations and multiple industry sponsors.
Providing strategic support to AGIPHARM (Association of American Pharmaceutical Companies in France) for 20 years, including guidance on the reform of early access to innovative treatments.
A project for the French National Cancer Institute (INCa) aimed at structuring digital solutions to improve cancer screening.
Development of a three-year strategic roadmap for Bristol Myers Squibb (BMS) in France.
Advising the Plasma Protein Therapeutics Association (PPTA) to establish a favorable legislative and regulatory framework for securing plasma-derived product supply in France.
Supporting the creation of a coalition focused on chronic pain awareness and contributing to the national “supportive care” plan and end-of-life legislation.
Organizing a visit by presidential candidate Emmanuel Macron to a Krys Group industrial site.
Leading a campaign advocating for the expansion of vaccine prescription and administration rights.
Mobilizing efforts that successfully prevented the delisting of APSI (allergy immunotherapy treatments) from reimbursement.
Conducting a landmark study on CPAP therapy and sleep apnea, which has become a reference in the field and among health authorities.
Meet our experts
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