Strategy & Transformation
Healthcare stakeholders face major challenges
The healthcare ecosystem is undergoing profound changes: the emergence of high-impact therapeutic and technological innovations, the transformation of care structures and patient pathways, increasingly complex regulations and market access requirements, as well as growing ethical and reputational concerns.
To thrive in the public debate, healthcare stakeholdersincluding pharmaceutical companies, biotech and medtech firms, startups, healthcare professionals, trade unions, and patient organizationsmust rethink their approach. A more collaborative strategy, along with innovative proposals for institutional decision-makers, is essential.
Our mission in three key areas
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Guiding organizational transformation by addressing stakeholder expectations (patients, healthcare professionals, industry players, etc.).
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1. Healthcare Professional Engagement
- Understanding healthcare professionals' expectations and needs
- Evolution of healthcare professions
- Interaction models & omnichannel strategies
2. Marketing Strategy
- Marketing & product strategy
- “Beyond the pill” approach
- Commercial & Medical Excellence
3. Pre-Launch & Product Launch
- Go-to-market (GTM) launch roadmap
- Market analysis, ecosystem understanding & patient journey mapping
- Customer engagement models
4. Patient Pathways
- Mapping & optimizing patient pathways
- New therapeutic approaches & best-practice recommendations
- Digitalization of patient journeys
- Enhancing the patient experience
5. Strategy & Research
- Market & strategic studies
- Product portfolio strategy
- Strategic roadmap
- Data strategy
6. Organizational Transformation
- CSR roadmap & sustainability strategies
- Organizational evolution & change management
- Digital & AI development
- Subsidiary setup & corporate development
- Our sector expertise
A dedicated, multidisciplinary team with in-depth knowledge of both private and public (institutional & political) healthcare ecosystems.
A proven “Nextep approach,” recognized for its ability to assess ecosystems and stakeholder expectations effectively.
A "patient-first" consulting approach, built on understanding needs and providing close support to our clients.
Deep expertise backed by real-world experience, an extensive expert network, benchmarking insights, analytical capabilities, and the global one-stop-shop model of PLG.
A consulting framework with a global scope, enabling us to support clients across international markets.
An Exclusive Project Approach
A Tailored Methodological Approach
- Research & documentary analysis: internal and external data collection, open data sources (institutional reports, clinical trials, etc.)
- Quantitative data analysis: hospital activity, epidemiology, comparative studies & benchmarking
- Qualitative interviews: internal and external stakeholders
- Field surveys & quantitative studies: online questionnaires
- Workshops & strategic seminars: insights sharing, critical analysis, target identification, and improvement strategies
- Implementation support & change management
Our Clients
Pharmaceutical & MedTech industries
Professional & patient organizations
Institutional stakeholders
Nos Secteurs d'activité
PLG - Product Life Group
Access to the Global PLG Platform
Strategy & Digital
Defining corporate strategies and driving commercial and digital transformations, including mergers & acquisitions, market entry strategies, and operational excellence.
Une complémentarité d’offres grâce à d’autres services proposés
Product Development
Providing services across all phases of healthcare innovation development, from early-stage research to market entry. This includes strategic and operational support for regulatory, scientific (CMC, clinical, non-clinical), and health economics activities.
Life Cycle
Supporting the global deployment and maintenance of both established and innovative product portfolios.
This covers regulatory affairs, vigilance, and compliance with quality and manufacturing standards at both central and local levels.
Meet Our Experts
Some of Nextep’s Key Projects in Recent Years
