Structuring and leading a group of patients and healthcare professionals

OBJECTIVE

OBJECTIVE

  • Raise public awareness on a public health issue;
  • Strengthen relations with representatives of patients and healthcare professionals involved in a company’s areas of interest.
 APPROACH AND METHODOLOGY

APPROACH AND METHODOLOGY

  • Identify areas of common interest of patient representatives, healthcare professionals and manufacturers to propose collaborative work and the development of shared proposals;
  • Formalize these shared commitments in a document (white paper, advocacy, platform of proposals, etc.);
  • Implementing these commitments through concrete actions: institutional roundtables, political meetings, press releases, etc;
  • Leading the group over the long term.
 APPROACH AND METHODOLOGY

CLIENT OUTCOMES

  • Consolidate its relationship of trust with representatives of patients and healthcare professionals in the laboratory’s therapeutic area of interest;
  • Benefit from privileged relationships with high-level players and engage in a win-win process;
  • Position yourself as a partner to these potential allies;
  • Raise the awareness of public players with greater impact.
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